AI has many potential benefits to our industry, but like just about anything else, you have to know how, why and when to use it. As part of the SXM Media Speaker Series which is now available for all to watch here, Chief Technology Officer Oleg Korenfeld reviews “The Good, Bad, and Practical” of AI for marketers. The presentation is highly worth watching as Oleg explains this incredibly complex topic in a way that makes you feel like an instant expert – but the key takeaway is that AI is often misunderstood, but there are huge benefits to those who approach it the right way.