PHILADELPHIA, PA – Strategic media healthcare agencies CMI Media Group, a WPP company (NYSE: WPP), and Compas have expanded their utilization of custom AI services and support for clients as part of an ongoing focus on meaningful and impactful innovation. The companies developed and implemented AI-driven task automation bots to deliver more effective ad trafficking for clients.
This was the first in a series of processes that have been selected to introduce AI-driven task automation. CMI Media Group and Compas automated the Ad Tech services process, training bots to follow an extensive set of rules built around diverse types of campaigns and their complexities. This shifted the investment from comprehensive human data entry and communication process to one that includes automation. The result is faster launches and more accurate campaign setup.
“Modern agencies today need to be consultants first, leaning away from manual work and toward strategic consultative contributions,” explained Chief Technology Officer Oleg Korenfeld. “This is only step one for us. We continue to find opportunities to automate to increase speed in other processes and have our expert teams focus more on strategic council. The new generation of advertising employees – at every level – will have more exciting careers.”
CMI Media Group and Compas have brought many firsts to healthcare marketing as the premier healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Imaginative, dedicated, scrappy and agile, CMI Media Group and Compas are often described as a 30+ year old startup with a big heart and known for creating bold opportunities. A staff of diverse, nimble, proactive and responsive cross-channel healthcare media doers allows the companies to appropriately serve clients of all sizes. With a deep focus on data, media and technology, the agencies have developed proprietary audience tools and expertise that ensure 100% media reach, precision, performance and personalization to healthcare professionals, patients and caregivers – 1-to-1, at scale. Empowered with these unique capabilities, they serve as trusted stewards of their clients’ media investment, helping clients to achieve their business goals, effectively and efficiently, by outsmarting vs. outspending their competition.
About CMI Media Group
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry’s best places to work. To apply for a position within our teams visit https://www.cmimediagroup.com/careers
About Compas
For over 30 years Compas has been partnering with the industry’s leading media providers, as well as up-and-coming innovators – representing all channels and tactics – positioning them for success with healthcare clients and agencies. As stewards of its clients’ media investments, Compas is committed to enforcing the highest standards of buying execution, effectiveness, transparency and accountability while leveraging its clients’ collective buying power through a consortium that unlocks incremental savings. Compas is certified by the National Minority Supplier Diversity Council as a minority-owned-and-operated business and generates significant Tier 1 and Tier 2 Diverse Spend. Compas has been recognized as one of the industry’s best places to work, offering industry-leading development and retention. To apply for a position within our teams visit https://www.compas-inc.com/careers