Things are changing fast these days – generative AI, privacy – and data standard practices need to keep up. In this new Digiday article, experts explain what needs to happen for measurement standards to be achieved as well as what else needs to be considered. Leanne Smith, SVP, Business Insights and Data Analytics, emphasizes that in our industry with high standards, we’ve just completed an exercise in updating our 2024 standards to ensure we’re making the right decisions on behalf of our clients and to provide them more value.